Innovative concepts, systems and services towards 'mobility as a service'

Specific Challenge

Full implementation of ITS will allow advanced capabilities across national boundaries and transport modes, to respond to multiple users’ needs and enable improved travel performance. Analysis and development of coherent concepts, encompassing all relevant elements, systems and services to bring Europe's transport system towards a more user-centric, digital and intelligent mobility model (e.g. mobility as a service) to make advanced travel planning a reality need to be ensured. Utilisation of open data (produced by both the public and private sector) in the establishment of novel services is a key element. Data protection must also be ensured. A paradigm change in transportation is expected to take place through mobility as a service, where the service providers could offer travellers easy, flexible, reliable, price-worthy and environmentally sustainable everyday travel, including for example public transport, car-sharing, car leasing and road use, as well as more efficient goods shipping and delivery possibilities. Although activities in this field are on-going in some of the EU Member States, at present, there is no quantifiable evidence on its costs and benefits, as well as on its influence on travel patterns and behaviour of the end users.

Evidence-based decision support is needed, for full utilisation of data and automation as an integral part of the transport system, to facilitate the development of mobility service business models and innovative financing, pricing and taxation methods to steer users to choose smart mobility, as well as linking transport, communications and energy networks together to support an effective and socio-economically pertinent deployment of novel transport services.


In order to meet this challenge, proposals should address several of the following aspects:

  • Multi-modal, cross-border traffic management, information and planning systems to serve passengers and/or other users.
  • Analysis of the range of services to be made accessible under each interface, by taking into account differences in preferences and behaviour between various user groups.
  • Identification of the success and failure factors (technological, economic and socio-cultural) of the new concept(s), such as mobility as a service, with particular attention to the users' acceptance factors.
  • Identification of the necessary framework (regulatory, technological, financial, etc.) to support the implementation of new services, including the needed private-public collaboration requirements.
  • Identification and development of viable business models suitable for future market take-up.
  • Identification and validation of measures apt to induce socially-responsible (e.g. vis-à-vis the environment and the community at large) travel behaviours and advanced planning (e.g. via integrated intermodal paperless ticketing).

Participation of SMEs with proven experience in these areas is encouraged.

The Commission considers that proposals requesting a contribution from the EU of between EUR 3 to 3.5 million each would allow this specific challenge to be addressed appropriately. Nonetheless, this does not preclude submission and selection of proposals requesting other amounts.

Expected Impact

Actions are expected to lead to:

  • Advanced, cross-border, multi-modal travel planning and booking/ticketing for today's needs, as well as identification of future framework requirements, including socially responsible behaviour, fostering sustainable development and social inclusion.
  • Proof of concepts, including demonstrations, testing and development of private-public collaboration, supported by appropriate technological systems and services.
  • Novel business models for (large scale) deployment of innovative intermodal/integrated mobility concept(s) and services, including service definition(s), organisational structure/value chain, financial framework and technology harmonisation.
Application date
Social sciences
Humanities : Anthropology & Ethnology