Webs of Innovation Value Chains and Openings for RRI
The challenge is to model and better understand the dynamics of the complex webs of innovation value chains and the openings they offer for RRI. The key idea is that of crisscrossing 'innovation value chains'. Innovations and prototypes, business-to-business products and final products move from one organization (entity) to another and are transformed in the process, value is added in the transactions and appropriated. Third-party actors are involved such as standardization bodies and insurance companies, but also, and increasingly, NGOs.