Enabling the farm advisor community to prepare farmers for the digital age
Digitisation represents a huge opportunity to leverage the information and day-to-day knowledge generation on farms. While the more technology savvy farmers may be able to benefit from their data immediately, the majority of the EU’s 12 million farmers will need support from intermediaries such as farm advisors to take up technologies and to make decisions on ICT use adapted to their specific farm context. The best way to motivate independent advisors to embrace the upcoming digital revolution is to build on tools that are already familiar to farmers and advisors.